Stepping Up

Our weekly report, Stepping Up, brings you a selection of the latest issues arising from COVID-19 and how brands can make a difference.

Weber Shandwick Canada has been closely tracking the issues arising from the impact of COVID-19 to see how our clients can meaningfully contribute to solutions. We are seeing many innovative responses from brands, government and individuals using their expertise and energy to help their communities.

Each week we will identify emerging themes and trends to help guide thinking and recommendations. We recognize that there are times to act, and times to observe and learn. Some brands have a solution that makes life better and solves a problem; others can apply lessons on the frontlines to how they manage their employees or connect with consumers.

Everyone is better, however, when they are aware of opportunities to step up and make a difference at a time of great need.

Stepping Up

Issue #6

May 11, 2020
Return of the road trip, Fragile food systems, The threat to science

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Stepping Up

Issue #5

May 5, 2020
Return to work and social divisions, A threat to local news, A looming education crisis

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Stepping Up

Issue #4

April 30, 2020
Planning the Return to Work, The Impact on Women, Women Leading the Way, Anger over Stay-at-home Orders, and COVID-19 Burnout

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Stepping Up

Issue #3

April 20, 2020
Local Landmarks at Risk, Impact on Education and the Potential for Academic Regression, The Economic Impact is Dominating the News Cycle, Protecting Seniors, Personnel Partnerships go Mainstream, A Focus on Farmers, Inequalities, A Whisper of Tech Fatigue, and The Mental Health Impact on Responders

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Stepping Up

Issue #2

April 13, 2020
Safety of Essential Workers, The Dangers of Misinformation, Seniors Suffering from Social Isolation, The Toll of Isolation and Mental Health Among Vulnerable Populations, and Staying Healthy and Happy at Home

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Stepping Up

Issue #1

April 7, 2020
A Call to Actions, Protection equipment, Front-line Food, Supplies for Safety, Programming At-home, Lay-offs and Furloughs, Lodging, Mental Health, and more.

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