RUNNING A SIX-MINUTE MARATHON
Some respirologists monitor Idiopathic pulmonary fibrosis (IPF), a rare but fatal lung disease, by measuring how far a patient can walk in six minutes. We turned what can be a difficult six minutes into a celebration of spirit, resilience, and resolve. Partnering with world-renowned sprinters like Andre De Grasse, we shone a light on this disease by bringing the Fight IPF Six-Minute Marathon to cities across Canada.
2018 CPRS ACE AWARDS
Best Use of Special Events – Silver
Marketing Communications – Silver
2018 CPRS NATIONAL AWARDS OF EXCELLENCE
Canadian Healthcare Campaign of the Year – Bronze