MCDONALD’S CANADA

PLEDGING FOR BURGERS

After 25 years, McDonald’s needed to expand its McHappy Day fundraising program to reach a younger demographic.  
Using storytelling, a special fashion line from indie designer Peace Collective, and the #MyPledge call to action, we helped McDonald’s raise a record $6.6 million for Ronald McDonald’s Children’s Charities.


2019 STRATEGY PR AGENCY OF THE YEAR AWARDS

Silver Winner

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