Senior Vice-President, Client Experience, Weber Shandwick Canada
Sandra is skilled in developing award-winning integrated campaigns for leading brands across North America. Sandra is the strategic lead across key consumer clients, always looking for new ways to tell a brand’s story, and eager to write new stories as they move into the future.
Prior to joining Weber Shandwick, Sandra spent over 8 years at Edelman Public Relations. Over that time she led the PR and social engagement for Kraft, Mondelez, eBay, Starbucks, Swarovski and more. Before that, in 2004, Sandra took an opportunity to follow her political passion by joining the Ontario government to work as senior communications advisor to the Attorney General, helping him navigate and manage a complex agenda and media environment.