Our people

Robyn Adelson


For more than 15 years, Robyn has had a passion for the irresistible stories that compel audiences to fall in love with brands. She is responsible for fueling and pushing Weber’s creative strategy across Weber Shandwick Canada, with oversight of the Planning and Integrated Media teams.

Robyn Adelson, Executive Vice President, Strategy & Engagement, Weber Shandwick Canada

“Be a guardian of culture, not an opportunist”

– Robyn Adelson

Weber Shandwick Canada wins Agency of the Year

Robyn’s Story

Robyn is known for driving holistic and integrated programs with social value and earned conversation at the core. She has a strong track record of developing insightful, big ideas that transform client relationships and build collaborative teams.

At Weber, Robyn has helped create magnetic programs for McDonald’s, KraftHeinz, Johnson & Johnson, Canadian Tire, Royal Bank of Canada and more.

She is also deeply involved in mentoring and training our emerging talent, leads the agency’s marketing team in Canada and is a core member of the Canadian leadership team.

Previously, she spent over a decade building then leading the planning and creative functions at Edelman working across accounts like Expedia, PayPal, Best Buy, Indigo Books & Music, Mondelez and Hasbro.

Robyn was born in Montreal (go Habs go!), grew up in Florida and now lives happily in Toronto with her husband and two young kids.

Posts by robyn adelson

Stepping Up #9: Systemic racism; Shows of solidarity; Pandemic and progress

June 17, 2020

We have expanded the reach of our weekly Stepping Up report to bring you a selection of the latest issues in Diversity, Equity and Inclusion as well as the continuing COVID-19 pandemic, examining how brands can kick-start or continue their […]

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Stepping Up #8: Bringing back joy; Physically distanced events; Keeping kids creative.

May 27, 2020

Can brands create joy for people during a pandemic? How are event venues adapting to the reality of social distancing? We discuss these COVID-19 issues and more in our weekly report.

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Stepping Up #7: A ‘tsunami of hate’; Rolling reopenings; Showing Pride without the parade.

May 21, 2020

Our weekly report on emerging COVID-19 themes and problems examines the rise of hate during the pandemic, taking a nuanced approach to reopening, supporting the LGBTQ+ community during Pride and more.

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Stepping Up #6: Return of the road trip; Fragile food systems; the threat to science.

May 11, 2020

This week we examine post-lockdown travel, tensions over mask wearing, how the pandemic has impacted scientific, social and environmental progress and other issues emerging out of COVID-19.

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Stepping Up #5: Return to work and social divisions; threat to local news; a looming education crisis.

May 5, 2020

Return to work speculation has surfaced socioeconomic divisions and concerns about workplace safety. We examine these emerging COVID-19 issues and more in our weekly report.

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Stepping Up #4: COVID-19 themes and problems to solve

April 30, 2020

How are female leaders distinguishing themselves during the pandemic? What challenges will accompany a return to work? Our weekly report on COVID-19 covers these themes and more.

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Stepping Up #3: COVID-19 themes and problems to solve

April 20, 2020

COVID-19 is threatening the survival of local landmarks and creating obstacles for students and teachers as more schools shift to e-learning. We examine these issues and others in our weekly report.

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Stepping Up #2: COVID-19 themes and problems to solve

April 13, 2020

Our weekly report on issues arising from COVID-19 examines the safety of essential workers, the dangers of misinformation during a crisis, the impact of social isolation on seniors, and more.

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Stepping Up: Weekly COVID-19 Themes And Problems To Solve

April 7, 2020

Stepping Up is a weekly report that identifies emerging themes and trends arising from COVID-19. This week we highlight key learnings from the past month and look to the weeks ahead.

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Every brand is a health brand

November 6, 2019

Some of the best campaigns in health are no longer exclusive to healthcare brands. EVP Creative & Strategy Robyn Adelson explains why more non-healthcare brands are talking about improving lives.

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The key role for brands today: Be defiant

August 13, 2019

Being a challenger brand is about challenging something, not someone. EVP Creative & Strategy Robyn Adelson talks about the power brands standing in opposition to authority have to disrupt established narratives and upset power dynamics.

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The rewards of the industry awards

June 13, 2019

Do industry awards really matter? EVP Creative & Strategy Robyn Adelson explains why awards matter and what brand can do to push work into award-winning territory.

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SXSW 2019: What Do Canadian Brands Need To Know?

March 20, 2019

Weber Shandwick Canada was at SXSW 2019. Here are some of our key takeaways from Austin.

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