Creative Director, Weber Shandwick Canada
Craig creates. He conjures marketing solutions for clients of all kinds, hyper-focused on business results. Craig has been employed as a writer, editor, designer, developer, and strategist — a broad set of skills to bring to bear as a Creative Director.
“The choice for a brand to stand out is really no choice at all.”
– Craig Ritchie
With over 15 years’ experience across multiple channels creating content, marketing, and consumer engagements, he has a rare understanding and insight into all areas of communications.
Since joining Weber Shandwick in 2015, Craig has made a significant mark, creating compelling, strategic, award-winning creative for clients including a live ice-resurfacer race for Amazon Prime Video, a mind-bending influencer campaign for McDonald’s Big Mac x Bacon, and Canada’s biggest billboard (made of almost half a million Post-its) for RBC’s Canada 150 campaign. With Weber Shandwick and in the past at agencies including Cohn & Wolfe, Edelman, and Organic, he has led creative and strategy on programs for client including Nike, Air Canada, Canadian Tire, KPMG, BlackBerry, Coleman, Mondelez, and Kraft Canada.
The role of marketing and communications hasn’t changed, but the environment in which we operate has, and dramatically so. Craig has a unique ability to find culturally relevant connections and design creative solutions that work for clients in this new era.