Ensconce yourself in the woods
Sport Chek asked us to launch a new Woods parka. We decided to launch an experience.
Introducing The Woods Parka Lodge.
Canada’s first (and only) parka-insulated yurt, available to rent exclusively on Airbnb.
CASE STUDIES
We believe value creates awareness and channel this in everything we do. From a tweet, to a key message, to an integrated media campaign, we must inject meaning into our work. We don’t speak for the sake of speaking. We speak to engage, inspire and inform. To give something of value to the communities and audiences we serve. That’s how we solve.
Sport Chek asked us to launch a new Woods parka. We decided to launch an experience.
Introducing The Woods Parka Lodge.
Canada’s first (and only) parka-insulated yurt, available to rent exclusively on Airbnb.