Weber Shandwick Canada has made a new senior hire to bolster its Strategy and Creative practices and further elevate the agency’s offering. Becca Young has joined as SVP, Strategy and Creative and will oversee the agency’s insights, planning and creative teams.
With a well-earned reputation as a strategic sense maker and creative problem solver, Becca will champion bold and disruptive thinking that drives breakthrough work for the agency’s clients.
“Becca is an inspiring leader who understands clients’ needs and can seamlessly blend a creative and analytical mindset to find innovative solutions to their biggest challenges,” says Greg Power, CEO and President of Weber Shandwick Canada. “She adds dynamic positive energy to our team and will be a driving force in advancing our thinking and accelerating our work.”
Becca joins Weber Shandwick with nearly two decades of experience working with consumer, B2B, technology and healthcare brands in Vancouver, Toronto and Washington, D.C. She joins the firm following leadership roles in strategy and insights at NATIONAL Public Relations and Edelman Canada.
Becca will lead a talented group with a mandate that spans strategic planning, research, analytics, creative, production and content. She will drive innovation and integration as the agency helps its clients navigate a challenging and ever-changing media and social landscape.
“Becca works at the intersection of many of the colliding forces that are of the utmost importance to our clients: media, data, politics, health, and technology,” says Power. “She will champion new thinking and fresh approaches to how we develop culturally informed earned creative ideas and evidence-driven strategies that maximize impact for our clients.”