Weber Shandwick CEO & President Greg Power discusses why Canadian business, especially those in the marketing and branding sectors, need to start capitalizing on our unique position as a welcoming voice on the global podium.
Planners play a role in a PR agency that involves more than just the uncovering of insight. Find out how this relatively new function within the world of PR helps connect and facilitate work.
Brands need to consider the cultural contexts that make fake news so popular and the role technology plays in amplifying and normalizing misinformation. SVP and Managing Director Cameron Summers discusses considerations for crisis specialists and brand managers alike.