Nothing succeeds like success! After becoming the most awarded agency at the 2019 SABREs, we led our industry once again with 24 wins at last week’s CPRS Ace Awards.

#BuickStyle got the honour of Best Creative PR Campaign Of The Year, along with two other Golds and a Bronze. This comes after #BuickStyle was given the prestigious Diamond SABRE Award earlier this month. A huge thanks to the Buick Canada team for their partnership.

Our partners at McDonald’s received a whopping 10 CPRS accolades – the most for a single brand this year. Some of our standout McDonald’s work included Certified Sustainable Beef, the RMHC Cookie Launch and McCafé Bagel Launch. Congratulations to our friends and partners at McDonald’s.

Other recognized work includes the Chevrolet Good Deeds Cup, the Canadian Tire Christmas House and Triangle Rewards Launch, the innovative Woods Parka Lodge, Air Canada Signature Service Launch and The Sweet Spot for Splenda Stevia Sweetener. We thank all our clients for their trust and true partnership. You can read the full list below.

Recognition is nice, but the real magic comes down to three things: the value and impact of our work, the incredible clients we get to partner with, and the amazing team at Weber Shandwick that propels the work forward.

BuickStyle: The Ultimate Driving Shoe

  • Best Creative PR Campaign Of The Year
  • Brand Development Campaign Of The Year – Gold
  • Best Use Of Special Events – Gold
  • Best Media Relations Campaign over $50,000 – Bronze

McDonald’s Certified Sustainable Beef

  • Brand Development Campaign Of The Year – Gold

McDonald’s #ShareSomeCookie: RMHC Cookie Launch

  • New Product Or Service Launch Of The Year – Gold

McDonald’s McCafé Bagel Launch 

  • New Product Or Service Launch Of The Year – Gold
  • Marketing Communications Campaign Of The Year – Silver

McDonald’s Beyond the Arch – Raptors x McDonald’s

  • Marketing Communications Campaign Of The Year – Silver

McDonald’s MacCoin: 50 Years Of The Big Mac

  • Marketing Communications Campaign Of The Year – Silver

McDonald’s Big Mac x Bacon Launch

  • Product Or Service Launch Of The Year – Bronze

Chevrolet Good Deeds Cup

  • Brand Development Campaign Of The Year – Gold
  • Community Relations Campaign of the Year – Gold
  • Best Media Relations Campaign over $50,000 – Gold

Canadian Tire Christmas House

  • Best Use Of Special Events – Gold

Canadian Tire Triangle Rewards Launch

  • Best Media Relations Campaign over $50,000 – Gold
  • Product Or Service Launch Of The Year – Bronze

Canadian Tire The Woods Parka Lodge

  • Marketing Communications Campaign Of The Year – Gold

Air Canada Signature Service Launch

  • Brand Development Campaign Of The Year – Silver
  • New Product Or Service Launch Of The Year – Silver
  • Best Media Relations Campaign over $50,000 – Silver
  • Best Use Of Special Events – Silver

SPLENDA Stevia Sweetener “The Sweet Spot”

  • Best Use Of Special Events – Gold
  • Marketing Communications Campaign Of The Year – Silver

 

Featured photo: Team Buick, Chevrolet and Weber Shandwick Canada celebrate at the CPRS Ace Awards Gala May 23, 2019 in Toronto.