Senior Associate, Integrated Media

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Job Number: 010884

Posted: February 22, 2018

Primary Location: Canada-Ontario-Toronto

DESCRIPTION

Weber Shandwick is more than a leading global communications agency – we’re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and bold ways to build brand reputation and drive business results.
Weber Shandwick continues to lead and innovate in integrating earned, owned and paid media, generating consistent buzz with transformational campaigns for top brands. We invest in a diverse range of talent and currently have strategists, earned media specialists, producers, writers, developers, designers, and paid syndication and analytics experts embedded in offices worldwide. 

Responsibilities

Weber Shandwick’s Toronto office is currently seeking a Senior Associate to join its Integrated Media team. The role includes the following responsibilities: 
  • Develop a strong understanding of the client’s business and target audience, and work with planners and creative team members to deliver solutions that meet program objectives 
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 
  • Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals. 
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 
  • Support creative ideation on a consistent basis 
  • Serve as a role model to team members 
  • Participation in office-wide initiatives, seminars and meetings to further professional learning and development 
  • Actively participate in agency development and assist with new business

Qualifications

CORE REQUIREMENTS
  • 2-3 years of previous experience
  • BA or BS degree in communications or a related discipline
  • Outstanding written and verbal communication skills
  • Strategic and creative thinking
  • Extensive knowledge of media influencers
About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.ca.

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General Inquiries
Phone
T: 416-964-6444
New Business
workwithweber@webershandwick.com
Human Resources
Leanne James
T: 416-642-7964