Senior Associate, Integrated Media

Job Number: 009178

Posted: June 28, 2018

Primary Location: Canada-Quebec-Montreal

DESCRIPTION

Weber Shandwick’s Montreal office is currently seeking a Senior Associate to join its Integrated Media team. The ideal candidate must be a team player with a strong understanding on how the marketing communications function impacts a client’s business and how the client’s business makes news. The candidate will work in a growing Montreal office as a part of a global organization and must possess strong written and verbal communication skills in French and English. He or she will have a strategic thinking mindset with creative problem solving abilities, refined project and team management skills and an understanding of the varied aspects of integrated marketing, including research, strategic planning and implementation. Familiarity with new communications tools, especially in the digital and social media realm, is essential. 

 

Responsibilities

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft and translate media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Partner with creative team to ensure ideas have strong earned media potential
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business

Qualifications

• Qualified candidates will have 2-4 years of previous experience, a BA or BS degree in communications or a related discipline, and offer an integrated skillset that combines media relations, influencer partnerships and digital expertise
• Excellent written and verbal communication skills in French and in English, with the ability to effectively communicate with clients and internal team members across multiple levels and markets
• Ability to contribute to research, strategic planning, development and execution of integrated marketing and social media programs
• Strong understanding of overall social media landscape
• Exceptional judgment and ability to think critically when working with team members, clients and partners
• Extremely organized and detail-oriented
• Independent, motivated and driven to meet key deadlines
• Strong time management skills with the demonstrated ability to prioritize across complex projects 
General Inquiries
Phone
T: 416-964-6444
New Business
Victoria Cacioppo
T: 416-642-7916
E: vcacioppo@webershandwick.com
Human Resources
Leanne James
T: 416-964-7964