EXECUTIVE VICE-PRESIDENT, STRATEGY AND CREATIVE, Weber Shandwick Canada
For more than 15 years, Robyn has had a passion for the irresistible stories that compel audiences to fall in love with brands. She is responsible for fueling and pushing Weber’s creative strategy across Weber Shandwick Canada, with oversight of the Planning and Integrated Media teams.
“Be a guardian of culture, not an opportunist”
– Robyn Adelson
Robyn is known for driving holistic and integrated programs with social value and earned conversation at the core. She has a strong track record of developing insightful, big ideas that transform client relationships and build collaborative teams.
At Weber, Robyn has helped create magnetic programs for McDonald’s, KraftHeinz, Johnson & Johnson, Canadian Tire, Royal Bank of Canada and more.
She is also deeply involved in mentoring and training our emerging talent, leads the agency’s marketing team in Canada and is a core member of the Canadian leadership team.
Previously, she spent over a decade building then leading the planning and creative functions at Edelman working across accounts like Expedia, PayPal, Best Buy, Indigo Books & Music, Mondelez and Hasbro.
Robyn was born in Montreal (go Habs go!), grew up in Florida and now lives happily in Toronto with her husband and two young kids.