Vice-President, Insights, Weber Shandwick Canada
Kyle leads Weber Shandwick’s data and media planning initiatives in Canada. He specializes in communications planning, research design, and creating outcome evaluation frameworks for integrated programs.
“As much as necessary, as little as possible.”
– Kyle Brown
Kyle has designed award-winning campaigns, working in consumer packaged goods (Mondelez, Unilever), Professional Services (KPMG), Technology (Windows, Samsung) and Telecommunications (Rogers). His work involves the study of online communities, organizations, patterns of engagement, consumer perception, shopper behavior, and consumer media habits.
Kyle experience developing global content for BlackBerry is relevant to GSK, along with his work for FDOC and other consumer health brands.
Before rejoining Weber Shandwick in 2015, he worked on Rogers Communications team as its first manager of Social Media Intelligence. There he trained employees across the organization on how to leverage insights from the thousands of comments that consumers post every day about Rogers brand, media companies, and services.