News + Ideas

Weber Shandwick Canada adds three in Client Experience and Integrated Media

Melissa Legaspi

We’re thrilled to add three new members to our growing team this April.

Melissa Legaspi joins as Vice President on the Client Experience team. With deep experience on consumer and tech brands at top Canadian agencies, Melissa also brings a passion for ideas, problem solving and meaningful client relationships. Brands like Expedia, Red Bull, Oakley, PepsiCo Foods, Netflix and P&G have relied on Melissa’s trend spotting, counsel and leadership.

Weber Shandwick’s Integrated Media team is bolstered with the addition of Manager Akshay Muttreja and Senior Associate Alicia Yan. Akshay comes from Weber Shandwick’s Mumbai office where he worked on award-winning campaigns for brands like Merck, Castrol and Hyatt. Alicia brings agency experience in the beauty, gaming, food and entertainment space.

SXSW 2019: What Do Canadian Brands Need To Know?

Back from Austin, Weber Shandwick’s Robyn Adelson, Craig Ritchie and Andrea Dart talk blurred lines & politics, the balance between technology with humanity, and the role of local news.

Weber Shandwick Canada Names Line Atallah Montreal Office Leader

MONTREAL – Weber Shandwick Canada today announced the appointment of Line Atallah as Senior Vice President and Office Leader, Montreal. Atallah brings deep experience in providing brand marketing solutions leveraging data-driven insights for clients across many industry sectors. She will be responsible for leading operations in Montreal and spearheading the agency’s implementation of new technologies, including Artificial Intelligence applications, for clients across Canada as a senior executive in the agency’s collaborative client service model.

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CEO Activism in 2018: The Tech Effect

As Toronto assumes the North American lead in tech job growth, understanding the value of a CEO taking a stand could make the difference in attracting talent. According to Weber Shandwick’s study CEO Activism in 2018: The Tech Effect, technology professionals find high levels of positivity towards CEOs who speak out on hotly debated current issues.

Will diversity make Canada a creative powerhouse?

It’s been said the world needs more Canada. In our increasingly diverse world, I believe global marketing needs the influence of more Canadians – and more Canadian creative agencies need to be involved.

One the most remarkable traits Canadians have is our attitude towards diversity. When other nations are closing borders, Canadians are doing the opposite and broadening their world view.

Justin Trudeau has ushered in two ideals that were controversial 50 years ago, but are Canada’s distinguishing differences today.

Weber Shandwick wins Canadian Agency of the Year at SABRE Awards

Agency’s transformational growth drives award-winning work for clients

TORONTO, May 2, 2018 – The Holmes Report recognized Weber Shandwick Canada at the 2018 North American
SABRE Awards, where the agency won the coveted title of Canadian Agency of the Year. As the only multinational
finalist in the category, the agency contributes its success to the award-winning client work produced over the past year.

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Fellow planners, have you considered PR?

Strategic planners are reshaping PR, in pursuit of an ideal Canadian advertising agencies have never quite realized.

It seems like almost every time I get together with fellow planners someone asks me what it’s like to work as one within a PR agency. And rightly so. It’s a relatively new function within the world of PR, which has spent the last several years moving away from a model where everyone was expected to do everything.

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What CEO Activism Looks Like in the Trump Era

Once upon a time, CEOs did not comment on governmental regulations or policies other than those
that directly affected their industries or companies. The business of business was business, and
commenting upon non-business-related issues was anathema.

Nowadays, hundreds of CEOs have weighed the risks against the rewards of speaking out and
decided to speak publicly. They have spoken out on social, political, and environmental issues, such
as climate change, LGBT rights, equal pay, immigration, gun control, and race relations. Most of
these CEOs have been based in the U.S., but many lead global companies.

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