It’s been said the world needs more Canada. In our increasingly diverse world, I believe global marketing needs the influence of more Canadians – and more Canadian creative agencies need to be involved.
One the most remarkable traits Canadians have is our attitude towards diversity. When other nations are closing borders, Canadians are doing the opposite and broadening their world view.
Justin Trudeau has ushered in two ideals that were controversial 50 years ago, but are Canada’s distinguishing differences today.