We are delighted to welcome four new hires to the Weber Shandwick Canada team.

Their arrival fuels our continued evolution from a conventional PR services model to a client solutions mindset. They are also further confirmation that the culture of creative excellence that’s seen us become the most-awarded PR agency in Canada continues to make us a destination of choice for this country’s top talent.

Jamie Hong arrives as new Director of Data & Analytics. Jamie brings extensive experience in analytics and data-backed insights to build brands, drive growth, and measure impact. Drawing on his successes with data projects and technology automation Jamie will help drive the agency’s strategic planning based on deeper insights that guide clients in making data-driven decisions.

Sara Cook joins as our first-ever Vice President of Integrated Project Management. Sara’s experience of process enhancement at leading communications and marketing firms will help her drive efficiency and operationalize new models for our larger integrated clients. She will also lead operational efficiencies across the agency and the creation of new financials, resourcing and communications management processes.

Deane Code joins as Director of Integrated Media. Deane has led communications campaigns for some of the world’s top brands in food, health and wellness, consumer finance, home entertainment and beauty. She will help lead and expand the agency’s media and influencer programs. Erik dela Cruz joins as Associate Creative Director, with a focus on expanding on the Creative team’s award-winning copywriting and art direction capabilities. Erik’s work for General Motors, MasterCard and Molson Coors has been recognized in Canada and around the world.

Based in our Toronto office, and supporting all three Weber Shandwick Canada locations, these new team members will help the agency solve the unprecedented business challenges born of digital disruption currently faced by our clients.