MONTREAL – Weber Shandwick Canada today announced the appointment of Line Atallah as Senior Vice President and Office Leader, Montreal. Atallah brings deep experience in providing brand marketing solutions leveraging data-driven insights for clients across many industry sectors. She will be responsible for leading operations in Montreal and spearheading the agency’s implementation of new technologies, including Artificial Intelligence applications, for clients across Canada as a senior executive in the agency’s collaborative client service model.
“Line is a proven leader who has been a driving force for technology start-ups, a strategic lead for major lifestyle brands and brings a business solutions mindset to the issues that matter most to our clients,” says Greg Power, CEO and President of Weber Shandwick Canada. “Line will be an essential contributor in our transformative agency model with a focus on earned-first storytelling informed by data-driven insights.”
Line brings significant technology experience to Weber Shandwick, having lead teams in both marketing and digital publishing. She is known for driving transformative innovation in the marketing industry and leading teams that use these innovations to engage audiences with brands in an authentic way. Previously, she led Marketing at Keatext, a Montreal-based startup providing AI-powered text analytics platform for feedback interpretation.
“I’m excited to join such a collaborative and client-centric team that has built such an impressive portfolio of Canada’s leading brands as long-term clients,” says Line Atallah, Senior Vice President and Montreal Office Leader. “In my new role I am excited by the opportunity to build in Montreal and bring new solutions to clients across the network. AI brings many opportunities to create meaningful connection between brands and their audiences. I’m looking forward to applying the latest technologies and my experience in AI marketing and communications to help clients solve complex business challenges.”
Prior to joining Weber Shandwick Canada, Line founded and led an agency team of marketing experts specializing in strategy, creative, web development, SEM, social media and public relations for almost 10 years. She also brings digital publishing experience having been the French editor-in-chief for Zurbaines.com, a Montreal-focused urban women’s online magazine. Additionally, she contributed to worldwide content marketing group Bookmark (Spafax), leading the transition from a print focus to a fully integrated content marketing agency with a digital-first mindset. She has served clients in fashion, beauty, food, entertainment and technology, providing counsel to blue chip brands such as Air Canada, Mercedes-Benz, Lindt, Bombardier, Fairmont Hotels, L’Oreal and KPMG.
Line joins Weber Shandwick’s Montreal office following their recent wins of two Excellence Awards from the Société québécoise des professionnels des relations publiques.