Director – Platform Strategy


Job Number: 010834

Posted: February 26, 2018

Primary Location: Canada-Ontario-Toronto


The Weber Shandwick Toronto office is seeking a Director, Platform Strategy to join our Integrated Media team. We’re looking for a self-starter with an integrated marketing mindset, an expert in planning, designing and implementing campaigns on major social and digital platforms to best leverage earned, owned and paid strategies. S/he will collaborate with our talent communities to develop and deliver comprehensive social and digital media plans for a variety of clients.

Primary Responsibilities

  • Collaborate with teams to develop and manage integrated programs across platforms 
  • Oversee planning and buying activities, identifying insights and optimizing campaigns to deliver on client objectives
  • Manage internal and external schedules and timelines, overseeing day-to-day activities
  • Manage tracking and reporting of campaign progress and results
  • Develop campaign budget estimates; manage budgets
  • Work closely with clients to provide counsel
  • Effectively present new approaches and techniques to colleagues and clients
  • Stay at the forefront of new digital trends, applications and offerings of key and emerging platforms


  • Strong digital and social media experience and understanding and awareness of new offerings and solutions
  • Understanding of consumer behaviours across digital platforms and experiences
  • Analytical skills to evaluate media platforms for audience composition and to develop evidence-based recommendations
  • Expertise in analytics and measurement tools
  • Understanding of digital campaign ecosystems, online and offline marketing principles

• 7-9 years of experience, preferably with some Agency experience
• Detail-oriented, multi-tasker
• Strong written, verbal communication, negotiations and presentation skills
• Collaborative; self-motivated; entrepreneurial; endlessly curious

About Weber Shandwick

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Leanne James
T: 416-642-7964