MONTREAL – Weber Shandwick Canada today announced the appointment of Line Atallah as Senior Vice President and Office Leader, Montreal. Atallah brings deep experience in providing brand marketing solutions leveraging data-driven insights for clients across many industry sectors. She will be responsible for leading operations in Montreal and spearheading the agency’s implementation of new technologies, including Artificial Intelligence applications, for clients across Canada as a senior executive in the agency’s collaborative client service model.

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“It is getting easier and easier to fake video and audio with basic equipment. As we start seeing this more, I believe that instead of audiences actually believing it, they just won’t believe any of what they see.”

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The United States of America, Canada and Mexico on September 30th announced an agreement for an updated NAFTA, under the name of the United States, Mexico and Canada Agreement, or USMCA.

The full text of the agreement was made public, triggering a 60-day U.S. requirement for the agreement to be signed on November 30 — the last day Mexican President Enrique Peña Nieto will be in office.

As Toronto assumes the North American lead in tech job growth, understanding the value of a CEO taking a stand could make the difference in attracting talent. According to Weber Shandwick’s study CEO Activism in 2018: The Tech Effect, technology professionals find high levels of positivity towards CEOs who speak out on hotly debated current issues.

It’s been said the world needs more Canada. In our increasingly diverse world, I believe global marketing needs the influence of more Canadians – and more Canadian creative agencies need to be involved.

One the most remarkable traits Canadians have is our attitude towards diversity. When other nations are closing borders, Canadians are doing the opposite and broadening their world view.

Justin Trudeau has ushered in two ideals that were controversial 50 years ago, but are Canada’s distinguishing differences today.

Agency’s transformational growth drives award-winning work for clients

TORONTO, May 2, 2018 – The Holmes Report recognized Weber Shandwick Canada at the 2018 North American
SABRE Awards, where the agency won the coveted title of Canadian Agency of the Year. As the only multinational
finalist in the category, the agency contributes its success to the award-winning client work produced over the past year.

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Strategic planners are reshaping PR, in pursuit of an ideal Canadian advertising agencies have never quite realized.

It seems like almost every time I get together with fellow planners someone asks me what it’s like to work as one within a PR agency. And rightly so. It’s a relatively new function within the world of PR, which has spent the last several years moving away from a model where everyone was expected to do everything.

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I believe that great game changing ideas come from the edges, not from where you usually look. That’s why I like how the arts — and especially movies — let you free your mind to explore new ways of looking at familiar things.

At WS Toronto we host monthly Movie Nights for our staff. We choose movies that make you think. Then we discuss their relevance to our work. One thing we’ve all learned is, you can stumble on some great nuggets tucked inside a documentary or feature film. Like Pete Townshend’s insight on building an audience: “don’t market to them, market them” in the doc Lambert and Stamp or Errol Morris’s view from the The Fog of War that the public “sees what it believes, and does not believe what it sees.”

Over the holidays I spent some quality time watching movies and TV series that link to my key business priorities for 2017. Here is what’s on my mind for next year [and what you may want to put on yours?].

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In the wake of the U.S. election and related attacks on brands such as New Balance, much of the public has become aware that there are consequences to living in the “filter bubble” – a place where anything goes in a sharable universe. As a result, Facebook and Google have come under intense scrutiny. One of the consequences of the filter bubble is the success of fake news, an indication not only of a public shift in the traditional rules of discourse, but also in the degree to which truth is now seen as a negotiable concept.

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