Best Buy Canada has selected Weber Shandwick Canada as its public relations agency of record (PR AOR) following a competitive review.

Best Buy, Canada’s largest consumer technology retailer with 175 stores and more than 12,000 employees nationwide, has engaged Weber Shandwick to help tell its story and connect with Canadian consumers. In its capacity as PR AOR, the firm will lead an earned and paid strategy to highlight Best Buy’s key competitive differentiators, including its evolved in-store experience and Blue Shirts and Geek Squad services.

“We chose Weber Shandwick because they understand the retail sector and have a passion for our business that is palpable,” said Polly Tracey, Vice President of Communications, Best Buy Canada. “The strategic thinking of their team and deep expertise will help us reach our ambitious goals.”

Weber Shandwick began its work with Best Buy Canada in March 2019.

“We are excited to move from being Best Buy fans and customers to real partners,” said Greg Power, President and CEO, Weber Shandwick Canada. “We are all-in as part of a great team using communications to help solve business challenges in the fast-moving retail sector.”