Since the 2016 U.S. election and the first (of so many) Brexit votes, Weber Shandwick Canada has been counselling its clients on how to still break through in what’s been called a “garbage fire news cycle.” It’s exhausting for people reading the news. But it’s even more exhausting for journalists trying to cover it all.

When it comes to media relations, placing stories has gotten tougher and we’re turning to some of the most traditional tricks of our trade to reach media. The twist? We’re using them in new ways to fit the realities of a modern newsroom. Here are three that stand out.

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