Weber Shandwick Canada adds three in Client Experience and Integrated Media

Melissa Legaspi

We’re thrilled to add three new members to our growing team this April.

Melissa Legaspi joins as Vice President on the Client Experience team. With deep experience on consumer and tech brands at top Canadian agencies, Melissa also brings a passion for ideas, problem solving and meaningful client relationships. Brands like Expedia, Red Bull, Oakley, PepsiCo Foods, Netflix and P&G have relied on Melissa’s trend spotting, counsel and leadership.

Weber Shandwick’s Integrated Media team is bolstered with the addition of Manager Akshay Muttreja and Senior Associate Alicia Yan. Akshay comes from Weber Shandwick’s Mumbai office where he worked on award-winning campaigns for brands like Merck, Castrol and Hyatt. Alicia brings agency experience in the beauty, gaming, food and entertainment space.

Will diversity make Canada a creative powerhouse?

It’s been said the world needs more Canada. In our increasingly diverse world, I believe global marketing needs the influence of more Canadians – and more Canadian creative agencies need to be involved.

One the most remarkable traits Canadians have is our attitude towards diversity. When other nations are closing borders, Canadians are doing the opposite and broadening their world view.

Justin Trudeau has ushered in two ideals that were controversial 50 years ago, but are Canada’s distinguishing differences today.

The Year Ahead in Five Movies: My top priorities for 2017

I believe that great game changing ideas come from the edges, not from where you usually look. That’s why I like how the arts — and especially movies — let you free your mind to explore new ways of looking at familiar things.

At WS Toronto we host monthly Movie Nights for our staff. We choose movies that make you think. Then we discuss their relevance to our work. One thing we’ve all learned is, you can stumble on some great nuggets tucked inside a documentary or feature film. Like Pete Townshend’s insight on building an audience: “don’t market to them, market them” in the doc Lambert and Stamp or Errol Morris’s view from the The Fog of War that the public “sees what it believes, and does not believe what it sees.”

Over the holidays I spent some quality time watching movies and TV series that link to my key business priorities for 2017. Here is what’s on my mind for next year [and what you may want to put on yours?].

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